'Spinning Cups' is the first phase of our brand new, range-focused, ‘Out of the Blue’ campaign for IKEA. We encounter the IKEA Frakta bag as a magical device that brightens up an afternoon knitting session.
Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 23 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.
We are currently AdAge’s International Agency of the Year, Campaign UK’s Agency of the Year, Effie UK’s Most Effective Agency, and APG’s Strategy Agency of the Year.