KFC 'Ain't No Small Fry'

‘Limp’. ‘Soggy’. ‘Cooked in a warm cupboard’. That’s how Twitter described KFC fries. Not great when they’re served up with virtually everything on the menu…

Mar 21, 2019
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‘Limp’. ‘Soggy’. ‘Cooked in a warm cupboard’. That’s how Twitter described KFC fries. Not great when they’re served up with virtually everything on the menu… So we embraced the haters, and used their feedback to reformulate and relaunch KFC fries. Enter upgraded chunky, crispy, potatoe-y deliciousness, launched nationwide by the very tweeters that inspired it.

Mother London

Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 22 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are Campaign’s Agency of the Year, 2018 and Adage’s International Agency of the Year, 2018.

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