Women To Look Up To

Every year girls around the world place angels on top of their Christmas trees. This year 3D printed angels of modern female role models - Beyoncé, Serena Williams, and Hillary Clinton – showed girls women in top positions, as it has been widely reported girls aren't seeing enough of these successful women. Women To Look Up To, gave girls inspiring female leaders they could physically place in a powerful position at the top of their tree, imprinting on girls a new view of their gender role as strong and successful. The campaign inspired millions more with a conversation ignited by a public vote for our third angel, Hillary Clinton; earning 7.9billion impressions and $100million of earned media. Profits support UN Women, and the creation of more angels of female leaders today, to inspire those of tomorrow.

Go to the profile of McCann London
Jul 20, 2018
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Go to the profile of McCann London

McCann London

We exist to help brands play a meaningful role in people’s lives. To help our clients create meaningful connections with their customers we relentlessly pursue the truth, secure in our knowledge that when the Truth is Well Told, it possesses the unique vitality to change behaviour and move the market.

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