Royal Mail Redirection: don't leave behind your identity

​Bin or keep? It’s something everyone asks themselves when moving house. But are you forgetting something? M&C Saatchi created a campaign to press home the fact that when you don't redirect your mail, you are leaving behind you identity.

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Aug 22, 2019
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Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we decide if we want to bring along with us. 

M&C Saatchi was tasked with raising awareness of one very important possession that is all too often neglected when moving house: your identity. With all the stress that comes with moving, consumers often forget to redirect their mail – which contains important pieces of your identity. 

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M&C Saatchi

BRUTAL SIMPLICITY OF THOUGHT. It’s easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity.

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