NatWest Cricket: Freddie vs Freddie
‘Freddie v Freddie’ is an unmissable piece of content, created by M&C Saatchi, featuring former England star Freddie Flintoff,on the eve of the Cricket World Cup semi-final against Australia. In the film, Freddie faces his own over from the unforgettable 2005 Ashes Series.
How do you ensure a partnership lives and breathes the brand truth?
To celebrate the biggest summer of cricket in a generation and underline NatWest’s 38th year of partnership with English cricket, NatWest launched a series of social content, under its #NoBoundaries campaign.
‘Freddie v Freddie’ is an unmissable piece of content featuring former England star, Freddie Flintoff, on the eve of the Cricket World Cup semi-final against Australia.
Utilising new BOLA bowling machine technology – which can provide an exact recreation of the selected over featuring identical pace, length, swing and spin – NatWest were able to programme any over from the past 38 years of English cricket.
NatWest asked the fans to vote for their favourite from a shortlist and they voted in their thousands for Freddie to face his own over against Australia, at Edgbaston from the unforgettable 2005 Ashes Series – and so Freddie v Freddie took place.
The content went live across Facebook, Instagram TV and Twitter.
The activation is part of the third year of the NatWest #NoBoundaries campaign, which celebrates NatWest’s Principal Partnership with the England & Wales Cricket Board from grassroots to the elite as part of the broader ‘We are what we do’ brand belief.