Shout Out To My Son - anti-knife campaign (radio)

We created a hard-hitting anti-knife-crime radio campaign for charity The Ben Kinsella Trust for Mother's Day. It featured real mums making emotional pleas to their sons to stop carrying a knife in the 'Shout Out' slots on highly targeted underground radio stations.

Go to the profile of M&C Saatchi
Jun 26, 2019
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Go to the profile of M&C Saatchi

M&C Saatchi

BRUTAL SIMPLICITY OF THOUGHT. It’s easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity.

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