Huawei: Story Sign

We created StorySign - a free app that uses the power of Huawei AI to open the world of books to deaf children.

Go to the profile of Lisa Pilbeam Clarke
Jun 21, 2019
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Many of the 32 million deaf children in the world struggle to read. 90% are born to hearing parents. They can’t hear their mother or father reading them a bedtime story, so they can’t match words with the concepts they represent. We created StorySign to help change that. A free app that uses the power of Huawei AI to open the world of books to deaf children. The app launched with our European campaign, directed by Academy Award®-winning director Chris Overton. StorySign can be downloaded from the Huawei App Gallery and the Google Play Store in 10 markets across Western Europe. Since launch, the app has garnered 128+ million film views, and counting, and is supported by 11 international deaf charities as the top-rated deaf app.

Go to the profile of Lisa Pilbeam Clarke

Lisa Pilbeam Clarke

Head of New Business , FCB Inferno

We are inundated with thousands of commercial messages every day. Sadly, most of our industry’s output is at best formulaic and forgettable. At worst, it’s an irritant or even a social pollutant. We believe that commercially and morally, we have an obligation to make our work interesting. Not just because it’s noticed more, engaged with more and shared more. But because it is only the more interesting work that can break through the noise and make a commercial difference to our clients’ businesses. We will always fight for creative which adds to the global stock of interesting. Your success is our success.

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