Barnardo's: Believe In Me

Barnardo’s is the UK’s largest children’s charity, operating on the ground in every community in the country. While recognition of the name is high, there is a limited awareness of the breadth of their work and we needed to reach a more diverse audience, reflective of modern day Britain. To reassert the relevance of Barnardo’s we ripped up the rulebook of children’s charity advertising, eschewing sad eyes and sorrow filled music for something far more powerful.

Go to the profile of Lisa Pilbeam Clarke
Sep 22, 2016
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Go to the profile of Lisa Pilbeam Clarke

Lisa Pilbeam Clarke

Head of New Business , FCB Inferno

We are inundated with thousands of commercial messages every day. Sadly, most of our industry’s output is at best formulaic and forgettable. At worst, it’s an irritant or even a social pollutant. We believe that commercially and morally, we have an obligation to make our work interesting. Not just because it’s noticed more, engaged with more and shared more. But because it is only the more interesting work that can break through the noise and make a commercial difference to our clients’ businesses. We will always fight for creative which adds to the global stock of interesting. Your success is our success.

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