Sport England: This Girl Can

Two million fewer women than men were exercising regularly in England, forming a large and stubborn gender gap. Women knew and understood the benefits of exercise, and what’s more, 75% of them aged 14-40 said they want to do more activity. But they weren’t…Our campaign helped women overcome the 'fear of judgement'. The social first campaign took on a life of its own,becoming a movement and a unifying symbol for women. It has got more than 2.8 million women exercising and has won over 50 industry awards including a Cannes Grand Prix for creativity and an APG Grand Prix for strategy.

Go to the profile of Lisa Pilbeam Clarke
Feb 25, 2015
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Go to the profile of Lisa Pilbeam Clarke

Lisa Pilbeam Clarke

Head of New Business , FCB Inferno

We are inundated with thousands of commercial messages every day. Sadly, most of our industry’s output is at best formulaic and forgettable. At worst, it’s an irritant or even a social pollutant. We believe that commercially and morally, we have an obligation to make our work interesting. Not just because it’s noticed more, engaged with more and shared more. But because it is only the more interesting work that can break through the noise and make a commercial difference to our clients’ businesses. We will always fight for creative which adds to the global stock of interesting. Your success is our success.

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