BMW xDrive: Get Out There

BMW xDrive isn’t simply designed to provide superior traction splitting, power shifting and control. xDrive, like everything that BMW engineers, is designed to make the drive more enjoyable. Our first global campaign for BMW showcases the technology, which is available across the brand's range.

Go to the profile of Lisa Pilbeam Clarke
Oct 14, 2016
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Go to the profile of Lisa Pilbeam Clarke

Lisa Pilbeam Clarke

Head of New Business , FCB Inferno

We are inundated with thousands of commercial messages every day. Sadly, most of our industry’s output is at best formulaic and forgettable. At worst, it’s an irritant or even a social pollutant. We believe that commercially and morally, we have an obligation to make our work interesting. Not just because it’s noticed more, engaged with more and shared more. But because it is only the more interesting work that can break through the noise and make a commercial difference to our clients’ businesses. We will always fight for creative which adds to the global stock of interesting. Your success is our success.

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