Sport England: This Girl Can, Phenomenal Women

Following on from the staggering success of the 2015 This Girl Can campaign, where the advert was viewed over 95 million times, the campaign is back. Nearly 3 million women in England were motivated to become more active. However, the gender gap still exists and our job is not yet done. Sport England challenged us to go further this time, extending the target age range from 14-40 to 14-60+ and tackle a whole new raft of barriers.

Go to the profile of Lisa Pilbeam Clarke
Feb 24, 2018
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Go to the profile of Lisa Pilbeam Clarke

Lisa Pilbeam Clarke

Head of New Business , FCB Inferno

We are inundated with thousands of commercial messages every day. Sadly, most of our industry’s output is at best formulaic and forgettable. At worst, it’s an irritant or even a social pollutant. We believe that commercially and morally, we have an obligation to make our work interesting. Not just because it’s noticed more, engaged with more and shared more. But because it is only the more interesting work that can break through the noise and make a commercial difference to our clients’ businesses. We will always fight for creative which adds to the global stock of interesting. Your success is our success.

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