Sport England: This Girl Can, Phenomenal Women
Following on from the staggering success of the 2015 This Girl Can campaign, where the advert was viewed over 95 million times, the campaign is back. Nearly 3 million women in England were motivated to become more active. However, the gender gap still exists and our job is not yet done. Sport England challenged us to go further this time, extending the target age range from 14-40 to 14-60+ and tackle a whole new raft of barriers.