BMW: Butterflies

To show off the new BMW i8 Roadster in all its glory, as a supercar like no other, our new spot brings to life all the sophistication and punch of the model, and concludes with the famous line ‘floats like a butterfly…’.

Go to the profile of Lisa Pilbeam Clarke
Jul 30, 2018
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Go to the profile of Lisa Pilbeam Clarke

Lisa Pilbeam Clarke

Head of New Business , FCB Inferno

We are inundated with thousands of commercial messages every day. Sadly, most of our industry’s output is at best formulaic and forgettable. At worst, it’s an irritant or even a social pollutant. We believe that commercially and morally, we have an obligation to make our work interesting. Not just because it’s noticed more, engaged with more and shared more. But because it is only the more interesting work that can break through the noise and make a commercial difference to our clients’ businesses. We will always fight for creative which adds to the global stock of interesting. Your success is our success.

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