Sport England: This Girl Can

Two million fewer women than men were exercising regularly in England, forming a large and stubborn gender gap. Women knew and understood the benefits of exercise, and what’s more, 75% of them aged 14-40 said they want to do more activity. But they weren’t…Our campaign helped women overcome the 'fear of judgement'. The social first campaign took on a life of its own,becoming a movement and a unifying symbol for women. It has got more than 2.8 million women exercising and has won over 50 industry awards including a Cannes Grand Prix for creativity and an APG Grand Prix for strategy.

Go to the profile of FCB Inferno
Feb 25, 2015
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Go to the profile of FCB Inferno

FCB Inferno

FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Huawei, AB InBev, Kimberly Clark, the Home Office and the Premier League. FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016 and were the second most awarded European agency - and eighth in the world - at the festival in 2019.

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