DAY 1: The Oystercatchers CMO track at the Festival of Marketing

This is an invite-only session for CMOs. Please contact us for more details if you'd like to attend.

Go to the profile of Rebecca Lalonde
Oct 02, 2018

At the Festival of Marketing Oystercatchers are running a series of sessions on leadership. On day one, we are focussing on the CMO.

Our session has a stellar-line up of game-changers who promise to share their very own personal experiences; challenges they’ve met along their journeys of transformation; the highs along with the lows.

The morning is closed-doors, Chatham House rules, no press. It’s for client leaders only – a unique opportunity for frank, constructive, confidential conversation.

Please email if you'd like to attend.

Day 1 Headline stage opening session:

09:15 – 10:15           Opening Panel - World Mental Health Day Panel chaired by Dr Pixie McKenna (Broadcaster), Fearne Cotton, (Broadcaster), Kem Cetinay – (Broadcaster), Mary Portas, Founder & ECD – (Portas Agency)


Oystercatchers CMO leadership track

10.30 - 11.15    How marketing adds value to the boardroom with Helen Weir (Former CFO M&S, NED RFU, FD John Lewis and CEO- Retail Lloyds Banking Group)

11.15– 12.00     Tomorrow’s customer experience, Today Emmanuel Obadia- Vice President SaaS Marketing, EMEA Oracle

  • In an ever-changing world where consumers and buyers are in control, never have CMOs been under more scrutiny to bring revenue.
  •  Building a personalised connected experience across the customer lifecycle where customer data is not siloed anymore, agility spans across company's processes and business insight are available real-time to decision makers is at the core of addressing this challenge.
  • Oracle will share their own experience in Europe, transforming marketing to address these challenges to build Tomorrow’s Customer Experience, Today

12.00 – 12.10    COFFEE

12.10 – 12.55    The Marketing Transformation challenge at M&S – Sharry Cramond - Marks and Spencer (Marketing Director - Food & Hospitality, Previously Tesco) and Helen Gorman – Oystercatchers (Marketing Director Post Office, Britvic)

12.55 – 13.30    The Value of Becoming an NED – Feilim Mackle: The Ardonagh Group (NED), Macmillan Cancer (Trustee), CEO, Dixons Carphone Services (Former), Francesca Ecsery NED Air France, Foreign & Colonial, Marshall Motor Holdings, Share Plc. and Tessa Bamford, Consultant, Spencer Stuart, NED (Ferguson plc and Barratt plc) and former investment banker.

13.30 – 14.00    Lunch: Q&A with Rankin, international photographer (Marketing Leaders Exhibition)


Go to the profile of Rebecca Lalonde

Rebecca Lalonde

Marketing & New Business Development Director, Oystercatchers

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