At the Festival of Marketing Oystercatchers are running a series of sessions on leadership. On day one, we are focussing on the CMO.
Our session has a stellar-line up of game-changers who promise to share their very own personal experiences; challenges they’ve met along their journeys of transformation; the highs along with the lows.
The morning is closed-doors, Chatham House rules, no press. It’s for client leaders only – a unique opportunity for frank, constructive, confidential conversation.
Please email firstname.lastname@example.org if you'd like to attend.
Day 1 Headline stage opening session:
09:15 – 10:15 Opening Panel - World Mental Health Day Panel chaired by Dr Pixie McKenna (Broadcaster), Fearne Cotton, (Broadcaster), Kem Cetinay – (Broadcaster), Mary Portas, Founder & ECD – (Portas Agency)
Oystercatchers CMO leadership track
10.30 - 11.15 How marketing adds value to the boardroom with Helen Weir (Former CFO M&S, NED RFU, FD John Lewis and CEO- Retail Lloyds Banking Group)
11.15– 12.00 Tomorrow’s customer experience, Today Emmanuel Obadia- Vice President SaaS Marketing, EMEA Oracle
- In an ever-changing world where consumers and buyers are in control, never have CMOs been under more scrutiny to bring revenue.
- Building a personalised connected experience across the customer lifecycle where customer data is not siloed anymore, agility spans across company's processes and business insight are available real-time to decision makers is at the core of addressing this challenge.
- Oracle will share their own experience in Europe, transforming marketing to address these challenges to build Tomorrow’s Customer Experience, Today
12.00 – 12.10 COFFEE
12.10 – 12.55 The Marketing Transformation challenge at M&S – Sharry Cramond - Marks and Spencer (Marketing Director - Food & Hospitality, Previously Tesco) and Helen Gorman – Oystercatchers (Marketing Director Post Office, Britvic)
12.55 – 13.30 The Value of Becoming an NED – Feilim Mackle: The Ardonagh Group (NED), Macmillan Cancer (Trustee), CEO, Dixons Carphone Services (Former), Francesca Ecsery NED Air France, Foreign & Colonial, Marshall Motor Holdings, Share Plc. and Tessa Bamford, Consultant, Spencer Stuart, NED (Ferguson plc and Barratt plc) and former investment banker.
13.30 – 14.00 Lunch: Q&A with Rankin, international photographer (Marketing Leaders Exhibition)