We can’t afford to do big budget brand advertising and I don’t think we should. People know us, so we want them to understand why we are so important and relevant.”

Louise Fowler, Post Office, CMO, our guest at the Festival of Marketing, explains how she collaborated with Oystercatchers  consultancy to deliver a major move in thinking with a view to create a sustainable, self reliant, marketing department.

Marketing Week dives into the story with Louise. Please click here to read