Tata Global Beverages, which owns Tetley and other tea brands, is putting its creative account up for review as part of its drive to improve marketing effectiveness and efficiency.
The company has invited six agencies to take part in chemistry meetings and will whittle that number down to three for the pitch, which begins around 10 June.
Last week (1 May) Dare welcomed a new chief executive – the former Saatchi & Saatchi managing director Leigh Thomas – to replace Lee Leggett. Earlier this month Sainsbury’s, which currently works with Dare on its digital work, launched a review of its digital roster. Dare was given a place on the roster automatically but will have to share the business.