Peter is co-founder of Oystercatchers and heads our Pitch practice. Peter is one of the world’s top Pitch advisors and spearheads new agency models with Agency and Network CEOs. Peter is also responsible for Oystercatchers’ international business development & partnerships including our USA, Europe and UEA consultancy.

Peter began his career in the time-honoured role of post boy at Ogilvy & Mather. Since then he has gained almost thirty years’ experience in the marketing and communications industry. He was a Founding Partner of revolutionary interactive TV service Two-Way TV, and was invited to join the start-up team of which brought share trading to a broader audience and was successfully sold to American Express. Prior to joining Oystercatchers, Peter spent five years with WPP where he was Managing Director of FITCHLive, a design business specialising in live events for blue-chip clients. He was Head of New Business at JWT and has also worked at Brunswick PR, WCRS, and AMV BBDO.

Peter is the heartbeat of Oystercatchers culture. He regularly speaks on agency relationships and plays an important role model & thought-leader to the industry via Adforum.