Mini-Squawk: Rania Robinson, CEO & Partner, Quiet Storm

Suki and Rania talk about how, amongst the stress, there have been plenty of pleasant surprises

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Rania talks to Suki about how they've seen the industry reponding to the crisis. Creativity, which is core to the industry and individuals within it - has allowed solutions to be developed. 

As an agency, working from home has always been an option and their staff have adapted remarkably well, and they're not in a rush to get back to the office. Pitching has not been as difficult as they were first expecting and has if anything been a real leveller, taking away some imbalances between agencies and helping focus the teams.

Rania also talks about how some of their clients' categories are flying, and how even with this, they still need to invest for the long term and they've been having productive discussions with clients about how to pivot production and messaging

Finally, they're looking to the long term with their clients to maintain growth.

 

Go to the profile of Suki Thompson

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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