The Festival of Marketing was back in October bringing together ambitious marketers eager to discover, learn and shape of the future of the industry.
With Mark Ritson, Louis Theroux, Carolyn McCall and Sir Martin Sorrell among the headliners, little surprise the Festival fizzed and buzzed over two days at Tobacco Dock.
Here at Oystercatchers, we dived in to lead conversations on intelligent, agile and innovative transformation.
Suki Thompson and Phil Edmonds staged two mornings of bespoke C-suite leadership sessions: one for brand owners and a second for agency chiefs, bringing together a stellar line up business people to share personal insights and lessons learnt [warts and all] under Chatham House Rules. Sharry Cramond, M&S Marketing Director [food and hospitality] jumped into M&S’ marketing transformation challenge. Oracle’s EMEA VP of SaaS Marketing, Emmanuel Obadia explored “Tomorrow’s Customer Experience Today”, while Guy Wieynk, CEO Publicis UK&Western Europe; Terry Hunt, CEO The Future Customer, and Chris Macleod, Marketing Director TfL looked at “The Marketing Model of the Future.”
On the Headline Stage, Suki Thompson interviewed Dame Carolyn McCall, where the ITV CEO spoke of the challenges of turnaround, digital transformation and observed that CMOs need to be given the ammunition to change the conversation around effectiveness and speak up on what they think is right for their budgets.
Suki also shared a stage with David Kassler, William Tea Lag Group CEO to discusss the thorny topic on whether production houses can truly satisfy the modern challenge of creativity. Separately, Richard Dunmall, MIQ’s President was interviewed by Suki who looked “Inside the mind of a successful marketer”.
To industry delight, we previewed Oystercatchers Marketer Influencers 2018 exhibition in partnership with the legendary Rankin. We made [very] merry at Marketing Week’s 40th birthday, and, celebrated AMVBBDO’s triumph as Agency of the Year in the 2018 Marketing Week Masters Awards.
Our three take-outs from this year:
- Creativity: Sir Martin Sorrell spoke for us when he reminded the Festival that creativity remains at the heart of everything we do. We believe #creativityisgreat and continue to champion the soul of the business. We’ve lots of exciting initiatives in the pipeline – more of this soon.
- Connectivity: Louis Theroux lingered on this theme – which echoed the thoughts of marketers, agencies and influencers we met. Businesses want to increase their connectivity, meet more people out there, and talk about what’s happening in marketing now.
- Digital transformation: Tesco, M&S, the Post Office case studies, along with Carolyn McCall’s conversation firmly put this at the centre of commercial growth in a very complex landscape.
To watch Suki and Phil’s Festival Wrap Up video, please click here