Who's judging the entries: #OysAwards20

The senior marketers that will make up our judging panel, and review all our entries

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Our jury are no strangers to excellence - making them perfectly placed to recognise and reward yours. The judging panel is formed from marketing and brand directors from successful global brands, and we are extremely excited to unveil our panel of judges for the 2020 Oystercatchers Awards. 

  • Catherine Kehoe, Chief Customer Officer at Lloyds Banking Group

    • Arjoon Bose, Marketing Head-Culture and Brand Experience(Europe & Australasia) at General Mills

    Arjoon Bose is the Europe-Australasia Head of Culture and Brand Experience at General Mills creating differential brand building playbooks and modern marketing approaches to drive cultural relevance for the portfolio of brands. 

    Previous to this, he was the Marketing Head for Haagen-Dazs and Nature Valley for UK & Northern Europe and Marketing Head of New Ventures, Europe at General Mills delivering market-leading growth, new incubation models and leading award-winning campaigns and partnerships including championing influencer marketing. He spent his first 11 years working in marketing roles around the globe at L’Oreal followed with the next 5 years at General Mills and is passionate about remarkable modern magical marketing on purpose-led brands leveraging cultural forces.

    • Andrew Garrihy, Global Chief Brand Officer at Huawei Consumer Business Group

    Garrihy has spent his career helping some of the world’s largest technology brands to transform their marketing efforts whilst delivering brand and sales growth.

    Passionate about communication, creativity, technological innovation & commercially driven marketing, he believes these are the critical foundations to any successful marketing organisation.

    Andrew is currently the Global Chief Brand Officer, at Huawei Technologies Consumer business. 

    Prior to joining Huawei, he gained over 15 years marketing experience with international brands such as Qualcomm, Samsung and Vodafone.

    • Abigail Comber, Chief Marketing Officer at Debenhams

    Abigail is the CMO of Debenhams, the much loved British Department store established in 1778. Joining the Executive team in January 2020 she forms part of a crucial turnaround programme at a critical time for retailers and the British high street.

    Prior to this Abigail enjoyed a 24-year career at British Airways (BA) where she has held senior marketing roles since 2002, notably excelling as Global Head of Brands and Marketing. In this role, Abigail was responsible for BA’s overall marketing strategy at a global level with a portfolio including Brand Strategy, Marketing, Customer Experience Design, Partnerships, Sponsorship, and Community Relations.

    She built BA’s brand strength to a 17-year high, with four consecutive years as a UK Consumer ‘Superbrand’. After leaving British Airways she has used her breadth of expertise in Marketing and Customer Experience to help business develop turnaround plans, Customer Experience excellence and Commercial awareness to drive growth.

    • Fiona Spooner, Global Marketing Director, B2C at Financial Times

    Fiona Spooner is global marketing director, B2C at the Financial Times, a position she has held since 2017. Based in London, Spooner looks after subscription acquisition, engagement, retention and marketing operations for the FT.

    Spooner joined the FT in 2003 as a marketing manager and has since held numerous roles within the organisation and overseen teams in customer acquisition, conversion and optimisation, brand, CRM and operations.

    Spooner has played an instrumental role in many key initiatives at the FT, such as the launch of the B2B licensing model, testing and optimisation of the FT’s access model and marketing for the FT’s brand positioning, events and specialist titles.

    • Alex Naylor, Managing Director, Marketing Communications at Barclays UK

    • Neil Caldicott, Director, Brand and Communications at Which?

    Neil is the new Brand and Communications Director for Which?. Which? is the UK's leading not-for-profit consumer organisation existing to make life simpler, fairer and safer for consumers.

    Previously Neil has headed up brands across a range of client side roles, including Audible UK - Amazon's audiobook company where he launched Audible Original Podcasts, BBC Radio and Music - including network radio brand such as BBC Radio 1 and BBC Radio 4, and internationally for BBC World Service and BBC World News television.

    He's previously been a trustee of the Mental Health Foundation.

    • Russell James, Sales & Marketing Director at England & Wales Cricket Board (ECB)

    Being involved in Sport in a meaningful way was a lifelong ambition and I made it there via a brilliant 10 years at P&G building the head and shoulders and Olay brands across Europe and a travel-filled few years growing Hilton’s luxury portfolio in EMEA. Five years at Football Association was everything you expect from an organisation that everyone has an opinion on. Driving marketing and digital excellence in a 150-year old was a brilliant and rewarding challenge (and getting watching lots of football was fun!). Now at the English Cricket Board (ECB) modernising the marketing and commercial model as we seek to inspire the next generation of cricket enthusiasts. 

    I have a personal mission to address the gender imbalance in sport - my 3 daughters deserve nothing less. 

    • Keith Moor, Chief Marketing Officer at Camelot

    Keith spent the last 24 years at Santander, and was most recently its Chief Marketing Officer and a member of its UK Executive Committee. He joined Santander in 1995 as Group Marketing Manager and worked his way up through the company, holding numerous positions – including Head of Marketing Communications; Head of Communication Planning, Evaluation and Sponsorship; and Director, Brand and Communications.

    In his time at Santander, Keith established and executed a strategy to move to a more purpose-led business – which helped to drive cultural change, improved customer satisfaction and produced a clearer vision for the company. He also led the transformation of the company’s marketing function to be better equipped for the digital age and launched the Santander brand into the UK market with two award-winning campaigns.

    • Jayne O'Keeffe, Vice President European Marketing at Lyre's Spirit Co

    A brand and digital expert, with global experience across Retail & FMCG brands, Jayne has a proven track record in the development and implementation of business and brand strategies that have driven significant growth in omni-channel sales, profitability, market share and brand loyalty.

    Jayne joined Australian company, Lyre’s Non-Alcoholic Spirits, last November to launch the brand across Europe. Prior to this, she ran her own consultancy business for 7 years, leading brand repositioning and change projects for clients including Unilever, Mothercare, AB InBev, and M&S. Jayne has also held senior marketing roles at Mars, Diageo, and Unilever.

      • Pete Markey, CMO at TSB Bank

      Pete Markey, joined TSB as Marketing Director in June 2017 and has recently been promoted to CMO. Previously he was at Aviva, where he was brand communications and marketing director. He was previously marketing director at More Th>n, chief marketing officer at RSA from 2011 to 2014, and then chief marketing officer at the Post Office until 2016.

      • Claudia Struzzo, Group Brand and Engagement Director, Kingfisher plc

      Claudia started her career at IKEA, where she covered a number of National and Global Marketing roles, living and working in Italy, Sweden and UK. She led global communication strategy and planning for IKEA across all key markets and subsequently took on the role of Deputy Marketing Director in UK and Ireland, at a time of critical expansion on and offline.

      She joined the Selfridges Group as Head of Marketing before embarking in a agency side role that took her to Moscow.

      She joined Kingfisher Plc as Group Brand and Engagement Director, looking after the company brand portfolio and leading the OneKingfisher marketing and brand transformation programme.

      • Lou Bennett, Marketing Director UK & Ireland at Benefit Cosmetics

      Lou Bennett is the Marketing Director for Benefit Cosmetics, UK & Ireland, the UK's No 1 Prestige Beauty brand. This involves leading a high performance cross functional department with responsibility for Brand, eCommerce, VM, Digital, PR, Experiential and Retail. Lou has extensive proven success in beauty, fashion and retail, eCommerce, loyalty implementation, innovation, and experiential.

      • Margaret Jobling, Centrica Group Chief Marketing Office at Centrica

      Margaret has spent the majority of her marketing career in FMCG working on some iconic brands such as Lynx, Dove, Radox, Cadbury Dairy Milk and Birds Eye.  She moved into the utilities sector in 2014 when she joined British Gas as Director of Marketing and is now operating globally as Group Chief Marketing Officer.

      She spent 15 years in Unilever working in various local, European and Global businesses on brands such as Dove, Lynx, Impulse and Vaseline.  Some of her key achievements included launching Dove deodorant across Europe; delivering the first ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. 

      Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie and a Great Dane called Vegas.  In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dogs, runs the odd half marathon and occasionally gets a chance to sleep.

      • Tony Miller, Marketing Director, WW (formerly Weight Watchers)

      • Ian McGregor, Chief Marketing Officer, Green Man Gaming

      • Ori Ben Shai, Vice President & Managing Director UK & Ireland at Kimberly-Clark

      • Dominic Chambers, Interim CMO/digital leader 

      • Jack  Fryer, Managing Director - The Square at UNIVERSAL MUSIC UK LIMITED

      • Chi Evi-Parker, Former E-Commerce Director, Monica Vinader

      We'll be talking to them over the coming weeks about what they're hoping to see from the entries, and why they value the experience of being a judge.

      Read more about the categories here.


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