What's the 'New Normal' for New Business Pitches?

After the disruption of the pandemic, some (but not all) changes are likely to last.

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Havas Creative Global CMO Tracey Barber speaks to Ad Week about the ‘new normal’ for new business – including the increasingly central role of procurement and the opportunity that presents savvy agencies.   

Read the full article here: https://www.adweek.com/agencies/whats-the-new-normal-for-new-business-pitches/

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