What’s next for marketing production & sustainability-focused design?
Best practices and challenges in supporting the sustainability goals of an organisation to achieve sustainable marketing production
Join Suki Thompson, Oystercatchers Chair; Andria Vidler, EMEA CEO, Tag; and Richard Bowden, Marketing Director of No7 Beauty Company on Friday 24th September @ 11:00am (GMT) to discuss best practices and challenges in supporting the sustainability goals of an organisation to achieve sustainable marketing production. Register here for this webinar.
The drive behind sustainability combined with the recent pandemic has made everyone relook at how they work, none more-so than brands, many of whom have used this period of change to step up when it comes to sustainability in marketing production.
Brands have embraced a more sustainable approach to content production, adopting initiatives such as “shoot local”, CGI use in recreating scenes as well as repurposing existing footage, to name a few. But one of the easiest and fastest ways for a brand to impact sustainable change is in fact in the way they source sustainably.
The journey from drawing board to deployment needs to draw strength at every stage, from shopper insights through to strategy and analytics. There is an increasing demand for transparency from consumers, who expect the products they choose to be sustainably and ethically made… so why shouldn’t they expect the display stands they pick those products up from to be made sustainably too.
The conversation will look at:
- The importance of sustainable sourcing.
- How to prepare your brand ecosystem for tomorrow through implementing quality-driven sustainability focused solutions across every touchpoint.
- The plastic alternatives for marketing production and suggested viable sustainable solutions.
- The balance of carbon vs plastic reduction – demystifying the idea that plastic is the bad choice, and how to educate, redesign and optimise your use of plastics to successfully tap into the plastics closed loop opportunity.
- How brands can do more to measure & improve the sustainability of their suppliers.
- What more can brands be doing to tackle sustainability?
Richard Bowden, Marketing Director UK for No7 Beauty Company
Richard is the Marketing Director UK for No7 Beauty Company, part of WBA across portfolio of brands including No7 (#1 Skin Care brand in UK), Liz Earle and Soap & Glory. He joined in June 2021 having previously been at Unilever as Global Marketing Director.
Richard worked across Global and Local roles for Unilever across multiple brands, including TIGI Hair Care where he has led Bed Head brand relaunch, heading up Digital and Ecommerce for UK Unilever Beauty & Personal Care business delivering double digit growth and leading Global marketing data strategy. Prior, he led digital marketing British Airways notably leading award winning ‘Don’t Fly, Support Team GB’ digital campaign as part of the team sponsorship of the London 2012 Olympic and Paralympic games. He started his career and learnt his craft within creative agencies based in the UK and Australia.
Richard is a passionate leader for the development of purpose led brands and growing diverse talent to enter and thrive within the marketing industry. He lives in Hertfordshire with his wife, two ‘energetic’ Son’s. He spends his spare time making craft Gin and dreaming of the return of music festivals.
Andria Vidler, EMEA CEO, Tag
Andria Vidler joined Tag, the global leader in marketing production, as EMEA CEO in January 2020. Working with global businesses and agencies Tag helps brands standout and sell more, by amplifying content, reducing complexity and optimising effectiveness.
Andria spent the previous six years as CEO of Centaur Media PLC, which she transformed into a business intelligence, data and event group primarily focused on the legal and marketing sectors.
Prior to Centaur, Andria spent four years as CEO for EMI Music UK & Ireland and has held senior roles at Bauer Media and at the BBC. She is a non-executive for Gamesys PLC where she Chairs the ESG committee, is a Trustee for the Media Trust and previously served as a Trustee for the Roundhouse from 2010-2016 and as Chairman of the Marketing Group of Great Britain in 2014/15.