Webinar: Authenticity: How Beauty Brands Can Embrace A New Standard of Influence
Beauty brands were some of the first to recognise the power of social media for building resilient and creative communities. But with the shift from polished, traditional beauty content to more authentic, unfiltered content, how can beauty brands adapt to deliver messaging with purpose, transparency and authenticity via relatable, realistic influencer content?
Billion Dollar Boy and marketing experts from Walgreens Boots Alliance and L'Oreal Nordics will look at how beauty brands can stay agile to engage, connect and inspire audiences in a hyper-connected world.
1) How does the move to more unfiltered, authentic content translate into brand marketing and building brand strategies?
2) Ways beauty brands can adapt to embrace new trends, new rules and emerging social media platforms
3) How these shifts impact measuring ROI
Date & Time:
Thursday 15th April - 13:00 BST | 08:00 EST | 14:00 CET