We Are Undefeatable Campaign Returns with a New Inspiring Cast

The second instalment of the ‘We are undefeatable’ campaign captures the myriad of little ways that people with long term conditions get active (no matter how little) and the vital role that friends, families and carers can play. It is a celebration of resilience and character.

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We Are Undefeatable is the campaign led by a collaboration of 16 leading health and social care charities, along with national lottery funding and expertise from Sport England. It aims to support and inspire some of the 43% of people in England who live with a health condition to be active in a way that works for them.

One of the key messages of the campaign is to make those with long term health conditions aware that all forms of exercise count, no matter with who, where or how. Bringing this message to life, FCB Inferno were tasked with showcasing the variety of ways people can get active alone or with those in their immediate (and safe) circles such as friends, family or carers. 

The second instalment of  ‘We Are Undefeatable’ captures the myriad of little ways that people with long term conditions get active (no matter how little) and the vital role that friends, families and carers can play. It brings to life the realities of those most impacted by the pandemic, inspiring those who see it to build activity into their lives.

The campaign captures a variety of intimate moments in the lives of our audience. Ranging from the bravery to exercise in water following a mascetomy, to overcoming the barriers of Parkinson’s to play football; we show how they manage their condition through activity. It spans the breadth of those who are just starting their journey, to those who are returning to activity after time away and tells their stories in their own words. 

The work is fully integrated across a range of media, articulating the main message of promoting exercise for those with long-term health conditions. The dynamic out-of-home campaign allows for hyper-relevant posters to be targeted at our audience, and the Home Games press campaign shows the limitless boundaries of exercise for those with long term health conditions with a 10 week exercise programme run by 2 paralympians.

Sharon Jiggins, EVP at FCB Inferno said: “Hearing our cast talk in their own words about the highs and lows of managing their conditions was incredibly powerful. Their honesty and in some cases humour demonstrated their resilience and character. Our new campaign is a celebration of this.”

FCB Inferno

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. 

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients.

We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination.

We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.