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We think about how what we eat affects our physical health, but do we apply the same care to our visual diet and our mental health? In January 2019, we launched Visual Diet, a campaign platform to raise awareness of the link between our visual diet and mental health.

Everyday we consume thousands of images, from our social media feeds, news and content platforms, TV, print and outdoor media, much of which is damaging our mental health. As one of the world’s largest independent agency networks we believe that we have a responsibility to ensure that the images we create are positive, interesting, thought-provoking or helpful. Not harmful. We are calling on the industry to be more mindful of the images they put out into the world.

Since launching, we have collaborated with world-renowned photographer Rankin, global art entrepreneur Marine Tanguy and Jude Kelly OBE, taking the discussion around Visual Diet to a number of key industry events including The International Festival of Creativity at Cannes and Creative Equals’ RISE. Visual Diet has attracted global media interest from across Australia, India, Russia, Japan, US, Dubai, Spain, Brazil, Germany, Italy, Portugal, Poland and South Africa.


M&C Saatchi

MAKE CHANGE For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its Government. In 2020, we joined forces with the former LIDA agency, boosting our strength in data-driven behaviour change at a personal level. Driving the new agency is Camilla Kemp (CEO) and Ben Golik (CCO), our very own dream team. Our national behaviour change movements are activated right down to the individual and our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone and every single someone, to change how they think and how they act. Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.