In a 30-second commercial called Find your Different, a young woman tries a multitude of different activities from fishing to flying and snowsports to wrestling in search of what makes her different. Both of the ad spots are presented in fun rhyming couplets.
In ‘Find your Different - now with vitamins C & D’, a 20-second commercial, two young children rock out in a band, build duvet forts and play with a basketball under the watchful eye of their mum. The two ads will run on TV, digital, social and VOD supported by OOH and digital from May 2nd until June 13th, with media placement by Wavemaker.
Vimto’s last campaign ‘I See Vimto In You’ – created by Quiet Storm in 2018 – targeted young people who want to be accepted for their individuality with a series of quirky vignettes, each celebrating unconventional individuals expressing their ‘Vimto Spirit’. ‘Find your Different’ is a natural evolution of its preceding campaign with a similarly bold, idiosyncratic and fun feel.
That strategy was based on the insight that Vimto’s target audience feel under pressure to be something they’re not, when all they really want is to be recognised and accepted for the individuals they are.