Velocity and Vertigo – The Shifting Trends in Gender

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‘Leading the charge on issues of gender’ is quite the accolade, and one we’re extremely proud to have been granted by The University of Chicago. Gender issues, particularly in marketing, is what spurred us on to create our male expertise division, New Macho. Recently, our managing director, Fernando Desouches was asked to join a panel to discuss this and other important topics affecting our industry.

Joining him in this important dialogue, were experts, Linda Ong and Dr. Linda Scott. Together, they discussed issues of gender, markets, and consumers today, while also giving their views on where the industry is in relation to some of these issues, and what we should expect to see moving forward.

You can read the full interview, part of the Journal of the Association for Consumer Research titled Gender, Markets and Consumers on their website.

BBD Perfect Storm

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.