True Brand Loyalty with Majid Al Futtaim

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We are passionate about helping companies transform to present a future-facing role when it comes to engaging with consumers.

Loyalty is a crucial part of that. Our CEO, Jason Foo, recently sat down with Majid Al Futtaim’s Head of Loyalty, Kashmira Motiwalla to discuss ‘real loyalty’ - creating meaningful, emotional, long-lasting connections with consumers. In this podcast they chat about how we went about this when launching their powerful unified loyalty programme, SHARE. You can listen to the full podcast by clicking this link.

BBD Perfect Storm

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.