The Oystercatchers Awards 2019 - THE WINNERS
The marketing industry joined us at the St. Pancras Renaissance Hotel on Wednesday 27 November 2019 to celebrate and recognise excellence, innovation and outstanding sheer hard work across the sector.
Agency chiefs, senior marketers and business leaders joined Oystercatchers for our 7th awards evening, our 2nd at the Renaissance, and mingled with teams from agencies large and small including BBH, Karmarama, M&C Saatchi, Zak, Uncommon, Ogilvy UK, St Lukes, VCCP, McCann, agenda21, Croud, ITG, adam&eveDDB, and The Corner.
With awards for best place to work, best agency, best ROI and best agency marketing, the awards championed the blood, sweat and tears that go into the cultures and creativity that drives the industry. Pip Jamieson, Founder, The Dots was recognised as the Champion for Change, for her amazing work championing diversity across the industry. The evening culminated in presentation of the Outstanding Achievement Award - this year awarded to Karen Blackett, Chair of MediaCom and Country Manager at WPP. Sue Unerman, MediaCom's Chief Transformation Officer and Suki Thompson, Chair, Oystercatchers presented her award.
Speaking via video, WPP CEO Mark Read said “It’s no surprise to me that Karen has been recognised by Oystercatchers in the outstanding contribution category. Her strength as a leader in her ability to influence culture both within WPP and beyone make her the perfect candidate for this award. Karen has been instrumental in helping create the inclusive culture that exists within WPP, setting up our UK inclusion board, WPP roots and the UK mentoring programme each of which foster collaboration across our company. Beyond WPP her voluntary positions highlight her energy and determination to champion equality of opportunity throughout our industry, the education sector, the civil service and the wider business community. On behalf of all of us at WPP, thank you for making our industry a better place to work.”
Accepting her award, Karen said “I love what I do, I love working at WWP and I love this industry and I will do everything I can to do make sure this industry has a future. My late father taught me to Learn, Earn and Serve – learn your craft, earn your living, and serve by giving back - and that you change the world, by changing the world around you”
Suki Thompson, co - founder and Chair of Oystercatchers said, “This has been another year of change with it’s fair share of uncertainty, but it hasn’t much dented the ability of the best agencies to evolve, grow and deliver amazing creativity and commercial success with constant excellence, creating cultures that supporting their people to do their best work. Tonight is to celebrate and enjoy the work, the cultures, partnerships and the friends we’ve made over the year.”
Full results 2019
Best Agency Marketing.
The judges said they had a clear positioning and a well-targeted consistent approach. Their comms strategy brings their insights and uniqueness to life.
Highly commended: BBD Perfect Storm
the judges described this entry as interesting, relevant and authentic, with great mobilisation of the activity through all channels.
New Business Team of the Year
WINNER: OGILVY UK
The winning team produced a presentation that demonstrated great results and innovative efforts.
Best Place to Work – Small Agency
WINNER: The Corner London
The winning agency was praised for doing things outside of the norm. It’s not just a box ticking exercise for them – it’s about the people – they realise that the agency is better with everyone contributing. The investment and empowerment to help with individual business ideas is strong and unique for an agency.
Highly Commended: Red Brick Road
An impressive showing from a small agency. The judges were particularly impressed with the great gender pay/split.
Best Place to Work – Large Agency.
WINNER: M&C SAATCHI
The judges agreed it sounds like this agency have listened to their people and developed a plan that is realistic and receiving traction.
Best ROI, sponsored by The Walt Disney Company.
WINNER: AMV BBDO for Guinness, Made of More
The judges loved the brand truths for this agency and how they were used to build their brand narrative and content. The idea is compelling, and the creative execution is well-known and memorable.
Highly Commended: McCann London
The judges were impressed with their clever way to communicate with a notoriously hard to reach audience.
WINNER: Harriet Knight, Pablo Described as a relentless positive influence on the company culture who shows 1000 percent commitment to her team. She marries a hard, commercial brain & strong organisational skills with a sense of warmth & kindness towards her colleagues & a wholehearted commitment to effective creative.
Innovation in Ways of Working, sponsored by Oracle.
WINNER: Team ITG for their work with Co-op
The judges were all very impressed with this agency’s unique blended model, and how they liberated their client to be their creative best. As well as their canopy technology, which is a fabulous initiative.
Highly Commended: M&C Saatchi for Department for Education/Apprenticeships
for a strong, original approach to client partnership, with clear alignment of objectives.
Commercial Growth with Zero Budget
WINNER: McCann London for Vice UK
The winner tonight presented an excellent, insightful, powerful, superb piece of work. It’s a great topic to tackle – a strong compelling idea and a creative use of channel to target the key audience.
Highly Commended: M&C Saatchi for the Ben Kinsella Trust
The judges said this was highly emotive and very strong work, which was a great effort from Junior creatives, and was very moving indeed.
Best New Agency.
The winner of this category will be awarded a year’s free membership of the Oystercatchers Club.
WINNER: The Unmistakables
The judges said that the winners have done some amazing work to set this agency up and to have such authenticity about it. They are tackling the Diversity & Inclusion agenda from the inside out, which is hugely topical right now. It’s really impressive.
Highly commended: Fortnight Collective
The judges said their entry perfectly fitted the judging criteria, showed a different approach and a clear factor of commercial growth and success.
Champion for Change, kindly sponsored by The Fifth.
WINNER: Pip Jamieson, The Dots
The judges praised the winner as an inspiration with wide industry recognition for championing diversity and social responsibility. Having battled dyslexia at an early age, they set excellent examples of driving diversity and making instant change in not only their own workforce, but also in their membership.
HIGHLY COMMENDED: Ali Hanan at Creative Equals.
Ali has been a huge champion for diversity, especially her work supporting women and her industry recognition shows this. Her initiatives include the Creative+Media Equality Standard, the Be Awesome Night school and the #Creativecomeback scheme.
Small Agency of the Year.
WINNER: Uncommon Creative Studio
The judges were unanimous in this decision. It was a brilliant submission, everything you’d want to see. This agency has an unwavering sense of purpose and all their activities underpin that. They’ve got a very strong sense of self, which came through in their submission.
HIGHLY COMMENDED: AML Group
Their submission which opened with a cracker of a statement that defined who they are, what they do and injected it with a dash of personality that made them want meet you - and Juan the masseuse!
Large Agency of the Year.
WINNER: AMV BBDO
An agency that has achieved not only great things in the past, but, this is where true greatness comes about, they’ve really focused on the next level and delved into their culture to unleash creativity – so recognition for a great body of work and for continued excellence.
HIGHLY COMMENDED: M&C Saatchi
The judges said this showed an agency in real turn around mode showing good and steady progress.
The Oystercatchers Outstanding Contribution Award
Karen Blackett, Country Manager WPP; Chair, MediaCom