The OREO Playbook
Mondelez-owned cookie brand OREO is bringing a touch of playfulness to current times in a new social media campaign created by Digitas UK called 'The OREO Playbook'
In a series of posts across Facebook (https://www.facebook.com/OREOUK), Twitter (https://twitter.com/OreoUki) and Instagram (https://www.instagram.com/oreouki/) OREO is aiming to give people ideas of playful and accessible activities that will help brighten up the nationwide lockdown. The 15 activities scheduled include amazing baking recipes such as OREO brownies or OREO rocky road, as well as other non-OREO-based fun such as new ways for improving Zoom calls or creating your very own escape room. Every single idea is about encouraging people to stay playful while staying at home and will feature the #stayhomestayplayful hashtag to inspire those who participate to share their attempts.
As well as running on OREOUK & Ireland’s social feeds, there is paid and influencer activity - with the latter encouraged to participate with the 15+ activities themselves.
Digitas has managed the strategy, creative and production.