The OREO Playbook

Mondelez-owned cookie brand OREO is bringing a touch of playfulness to current times in a new social media campaign created by Digitas UK called 'The OREO Playbook'

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In a series of posts across Facebook (, Twitter ( and Instagram ( OREO is aiming to give people ideas of playful and accessible activities that will help brighten up the nationwide lockdown. The 15 activities scheduled include amazing baking recipes such as OREO brownies or OREO rocky road, as well as other non-OREO-based fun such as new ways for improving Zoom calls or creating your very own escape room. Every single idea is about encouraging people to stay playful while staying at home and will feature the #stayhomestayplayful hashtag to inspire those who participate to share their attempts.

As well as running on OREOUK & Ireland’s social feeds, there is paid and influencer activity - with the latter encouraged to participate with the 15+ activities themselves.

Digitas has managed the strategy, creative and production.


Like the unicorn, Digitas is a rare beast, with strategy, technology, data, creativity and media under one roof. We believe in a different approach to designing experiences for brands. The future lies in combining the memorability of brand thinking with the empathy of design thinking. We believe brands should strive to create Total Brand Experience. We create connected experiences through our capabilities in - Experience Consulting, Platforms & Products, Precision Media and CRM, Comms & Content. We have a different way of working to most agencies. Casting is a strategic deliverable and we build multidisciplinary teams fluent in marketing and technology. We have a process for designed collaboration and we solve problems through making.

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