The New Agenda. Rewritten

Financial Times launches adaptation of The New Agenda.

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Recently we launched a piece of new work for The Financial Times. In response to the Coronavirus crisis, the FT team moved swiftly to develop an adaptation of The New Agenda platform, titled 'The Agenda is being Rewritten Daily'. This adaptation addresses the now constantly evolving daily agenda, positioning the FT as a trusted and unbiased guide to help business leaders navigate through the crisis.

 

The full-page print ad (below) featured in The Financial Times' daily edition of the newspaper. 

The work has featured in Campaign, which you can read more about here: https://bit.ly/2SHkr7g

 

Go to the profile of The Brooklyn Brothers

The Brooklyn Brothers

We’re an earned-first advertising agency helping brands to Rise Above The Noise and earn a place in culture. From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on solely paid media. And we love to partner with ambitious marketers, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first. We always strive to create big brand ideas that truly matter, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constructs and constraints of ‘traditional’ advertising. Because we believe that these are the ideas that earn their place in consumers lives and drives business outcomes for brands. We’ve combined the best of traditional ad agencies and the creativity of the entertainment industry with the distribution nous of a modern publisher to do this very thing. It’s how we create ideas that people & the media will want to talk about and share. We call it earned 1st, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising. The Brooklyn Brothers strives to find new, different and effective ways of doing this for global brands such as Land Rover, Jaguar, NBC, Castrol, Promote Iceland, Lancôme, MINI, Financial Times, WaterWipes, American Express and First Direct.

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