The New Agenda. Rewritten
Financial Times launches adaptation of The New Agenda.
Recently we launched a piece of new work for The Financial Times. In response to the Coronavirus crisis, the FT team moved swiftly to develop an adaptation of The New Agenda platform, titled 'The Agenda is being Rewritten Daily'. This adaptation addresses the now constantly evolving daily agenda, positioning the FT as a trusted and unbiased guide to help business leaders navigate through the crisis.
The full-page print ad (below) featured in The Financial Times' daily edition of the newspaper.
The work has featured in Campaign, which you can read more about here: https://bit.ly/2SHkr7g