The Brooklyn Brothers and Financial Times launch News School

We are proud to have partnered with The Financial Times to create an industry first social inclusion programme, News School - a nightly education programme to introduce young people from diverse backgrounds to the news industry.

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The two-week programme aims to educate 28 young people about the business side of news media, with a series of interactive sessions led by experts from the FT, Guardian, Economist, Wall Street Journal, Spotify, Amazon, The Brooklyn Brothers and YouTube. 

Participants will learn about a range of topics including: business models for journalism, technologies for news distribution, advertising and marketing measurement, and storytelling in audio and video formats. 

In addition, attendees will be offered a week-long work experience placement at the FT and receive six months of mentoring from an industry-leading professional. The FT is also intending to make three and six-month paid internship programmes available.

News School aims to find full-time employment for attendees in the news, media or associated creative industry in the six months following the course. 

Commenting on the initiative, FT chief commercial officer Jon Slade said: “The representation of young people from diverse backgrounds entering the UK news and media industry is disproportionately low. That's bad for society, and it's bad for business. With News School we want to address this issue and ensure that the industry is representative of the communities we serve.” 

The Brooklyn Brothers chief creative officer, George Bryant, said: “As an agency we believe in the importance of social inclusion and it’s a crucial time to be attracting and supporting broader talent. As an industry, a more diverse and inclusive future is essential and this programme is one way we can help break down some of the barriers to entry and open up opportunities to all.”  

Attendees will be recruited through the FT’s charity partners; Eric Festival, Career Ready and The Prince’s Trust. A virtual graduate showcase event, in which all participants will speak about what they’ve learned, will be held on 22 October. The showcase will be open to the wider industry. 

 

The Brooklyn Brothers

We’re an earned-first advertising agency helping brands to Rise Above The Noise and earn a place in culture. From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on solely paid media. And we love to partner with ambitious marketers, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first. We always strive to create big brand ideas that truly matter, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constructs and constraints of ‘traditional’ advertising. Because we believe that these are the ideas that earn their place in consumers lives and drives business outcomes for brands. We’ve combined the best of traditional ad agencies and the creativity of the entertainment industry with the distribution nous of a modern publisher to do this very thing. It’s how we create ideas that people & the media will want to talk about and share. We call it earned 1st, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising. The Brooklyn Brothers strives to find new, different and effective ways of doing this for global brands such as Land Rover, Jaguar, NBC, Castrol, Lancôme, MINI, Financial Times, WaterWipes, American Express, First Direct and Photobox.

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