The Art of Influence Webinar Series

Ahead of the launch of our newest thought leadership, The Art of Influence, our co-authors Gleam Futures will today be kicking off a supporting webinar series.

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The art of influence: How digital-first talent can help brands in times of uncertainty

In a few short months, the Covid-19 outbreak has reimagined our world and rewritten how we live, work and play.

With around 20% of the global population under coronavirus “lockdown” audiences are increasingly looking to digital-first talent to inform, entertain, educate and inspire and in a world of increased connectivity, sharing this level of advice and guidance is easier and more immediate than it’s ever been before.  

How has consumer behaviour online changed? How can brands work with talent to understand changes in consumer feelings, behaviour and needs? How can they lean on their own digital audience to understand what content they want to see?

Join Chris Davis, Head of Gleam Solutions, Philip Hughes, COO, Gleam Futures, Melanie Kentish, Head of Influencer Engagement, Sky and Anna Whitehouse AKA MotherPukka today at 12:30 BST. They will be discussing what brands can learn from digital-first talent in times of uncertainty, how they can lean on their own digital audience to understand what content consumers want to see and share best practice for how, during COVID-19, digital-first talent can be a cost-effective, results-driven content production solution. You can sign up for the webinar here:


Carat UK

Carat is a global, award-winning agency – focused on building our client’s brands and driving measurable business performance for some of the world’s largest brands, including Diageo, Kellogg’s, Mondelēz, The Co-operative Group, Vodafone and Microsoft. Consistently recognised as #1 in RECMA’s Global Qualitative Evaluation ranking, the last 18 months has also seen Carat UK win three Cannes Lions, three Eurobest Awards and four Media Week Awards, proof we are truly building ideas that matter.

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