Teva - Hairspray

Pharmaceutical brand Teva promotes the extra-mile efforts of carers in its latest campaign."Hairspray" follows an elderly man, as he learns to style hair amongst a wave of trendy young professionals. He soon masters styling, before bringing his newly honed skill home to look after his partner.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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