Tesco Plasters

Tesco becomes first UK supermarket to launch more diverse range of skin tone plasters.

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Tesco has announced that it has introduced a new range of fabric plasters that are available in three skin tones - light, medium and dark - to better represent the nation. This important step sees the new plasters go on sale in Tesco stores nationwide and online at a price of £1.

Tesco developed the plasters after a colleague spotted a now-viral Tweet, which described the emotional response one man had the first time he used a plaster that matched his skin tone. The Tweet prompted a flurry of comments from other Twitter users, highlighting how significant the issue of representative plaster tones is for those in Black, Asian and minority ethnic (BAME) communities.

The product idea was quickly brought to the attention of senior members of the Tesco team and accelerated to launch. The development of the new plasters was also supported by the ‘BAME at Tesco’ internal colleague network, who believe this is a real opportunity to make a difference in the lives of customers. The BAME at Tesco network aims to make a positive impact on colleagues and customers by raising awareness of diversity, culture and inclusion within Tesco. They contributed to the project by coordinating testing the product with colleagues and gathering feedback, as well as having a say in the final design of the product.

Tesco hopes this launch will encourage other supermarkets, and retailers, to follow suit and offer a more diverse range of plasters for their customers.

BBH

Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Today, BBH London is a set of complementary creative specialisms, working together to unlock the power of difference for our clients. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide.

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