Tesco Food Love Stories. Sue’s ‘Dive In’ Crispy Pork Noodles

"Sue’s ‘Dive In’ Crispy Pork Noodles" shines a light on long standing friendships, and the role great food can play in strengthening them. 

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The campaign uses the well established Food Love Stories platform to boost Tesco's food quality perceptions, particularly amongst the discerning 55+ year-old shopper, with a feel-good film shot by Kate McMullen featuring a group of real sea swimmers. 

Food Love Stories is the long standing creative idea that tells the everyday stories of food's role in enriching the relationships we have. This particular story was inspired by a real group of sea swimmers, The Bluetits, whose members actually feature in the TV advert itself. 


Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Today, BBH London is a set of complementary creative specialisms, working together to unlock the power of difference for our clients. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide.