Tesco Food Love Stories. Sue’s ‘Dive In’ Crispy Pork Noodles
"Sue’s ‘Dive In’ Crispy Pork Noodles" shines a light on long standing friendships, and the role great food can play in strengthening them.
The campaign uses the well established Food Love Stories platform to boost Tesco's food quality perceptions, particularly amongst the discerning 55+ year-old shopper, with a feel-good film shot by Kate McMullen featuring a group of real sea swimmers.
Food Love Stories is the long standing creative idea that tells the everyday stories of food's role in enriching the relationships we have. This particular story was inspired by a real group of sea swimmers, The Bluetits, whose members actually feature in the TV advert itself.