To support fundraising for the NHS and respond to the government’s call for agencies to help drive the STAY AT HOME message, we partnered with the charity HEROES - creating a campaign to champion ordinary people who are following the rules by staying home to support the NHS against the spread of Covid-19.
We enlisted 26 professional photographers and briefed them to shoot a series of compelling portraits using the resources available to them in lockdown, focusing on the mundane tasks enjoyed during the period.
Flatmates and partners became models, make-up artists and stylists were dialled in, art director and tech assistants advised via Zoom, some even had remote controlled cameras operating in their assistant’s homes. Domestic acts were glorified and shown as legendary heroic triumphs that help to save lives.
In addition to this series of professional portraits we launched the #StayHomeHeroes social media challenge. Inviting people to take a heroic picture of a friend or family member, using the #StayHomeHeroes, tagging the Heroes charity (@helpthemhelpus_ ) and nominating a friend to do the same - spreading the message further.
Post lockdown the professional photography will be exhibited at a gallery event selling limited edition photography prints and books, donated by printed.com to raise further funds for Heroes.