Spotlight on TeamITG

We caught up this month with the tech-led marketing agency, TeamITG.
Spotlight on TeamITG

Describe Team ITG in three words

Simplify, Automate, Create.

What makes you unique? 

Our culture. Passion and positivity permeate every aspect of our business, allowing us to combine clever tech with outstanding customer service. We’re human, we’re on it and we’re always here to help our clients.

Tell us something we don’t know about Team ITG? 

We’re younger than you might think! We recently turned 10. 

What work are you most proud of?

In only a decade, we’ve grown from a team of 1 to 1,000 marketing and technology experts, who provide world-class strategic, creative and execution services across all marketing and CRM activity. Oh, and we’ve also developed the world’s leading marketing execution platform. But more on that later : )

What’s been your biggest challenge?

Our people are the heart of everything we do, so being physically apart over lockdown has been a real shift for us. However, with the help of our work-from-home tech, our team built on collaboration and communication is stronger than ever. 

What are you doing to transform the way you work with clients? 

In the current climate, time and budget are luxuries many brands simply don’t have. Our aim is to make campaigns cheaper, faster and better for all of our clients by driving efficiencies through automation. 

And as working from home becomes the norm for many marketers, brands now need automated and modern systems to collaborate efficiently in the office and remotely. Our game-changing marketing execution technology, CanopyCloud, is helping global companies run their marketing campaigns from anywhere, saving them time and money while still keeping control of their brand.

If you could give clients one piece of advice what would it be?

Make life easier for yourself. Our market-leading technology liberates marketeers, allowing them to be their creative best.

How are you future-proofing? 

The heart of our service offering is ensuring our clients aren’t spending more than they need to. By eliminating costly manual processes, we continue to deliver them significant and sustainable time and cost savings. 

Our culture of continuous innovation spans both marketing technology and processes, with teams of subject matter experts working alongside our clients to drive constant efficiencies across their marketing operations.

Take CanopyDeploy, the world-class CRM module of CanopyCloud that drives powerful personalisation for global brands like Virgin Media. It intelligently processes data to make complex omnichannel campaigns simple across app push, call centre contact, DM, email, SMS – you name it. CanopyDeploy ensures the right messages, reaches the right person, through the right channel, at exactly the right time.

Unlike many other ‘big players’ in the CRM space, there are no hidden costs with CanopyDeploy and no need for expensive third-party resources like consultants, as intuitive usability and uncomplicated aesthetics are at its core. 

Its self-serve, drag & drop functionality allows even non-technical marketers with no HTML experience to create millions of interactive and highly personalised customer communications.

Marketing predictions for the next year?

Marketeers will be challenged on spend and ROI, being pushed even harder to get results and working a lot closer with their agencies.

We also see the ‘normal’ 9-5 changing; people will work their eight or nine-hour days over 12 hours. They will take breaks when their input is not needed and receive reminders when their involvement is required to drive campaigns to market quicker, control spend and manage agencies and other suppliers.

This is one way that automation can also benefit marketers’ wellbeing and improve their work-life balance.

Best kept secret for Friday drinks?

Until we’re all reunited for our usual outings and legendary parties, the virtual ITG Arms has been an amazing alternative. Throw in an interactive pub quiz for good measure!

See more from TeamITG here on our website.