Sports Direct's first ever Christmas campaign

We have launched Sports Direct's first-ever Christmas campaign, ‘Sport Starts Here’, featuring England footballer Jordan Henderson.

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Sports Direct are on a mission to become the ultimate sport and fitness destination online and on the high street. We recently launched their first-ever Christmas campaign (featuring England footballer Jordan Henderson, no less). More than 40 million people across the UK will see it on TV over December with flagship spots in the UEFA Nations League (England vs Iceland), I’m A Celebrity – Get Me Out Of Here! and Gogglebox.

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