The Confidence Mindset – Marketing’s secret sauce for success in 2022
We're thrilled to reveal the panellists for our Oystercatchers Club event which is taking place on the 21st of September:
Zaid Al-Qassab, CMO, Channel 4
Zaid Al-Qassab is the Chief Marketing Officer of Channel 4, where he leads the marketing, communications, product and digital teams, plus 4creative, Channel 4’s award-winning in-house creative agency, and 4Studio, Channel 4’s new digital content team. Channel 4 is a publicly owned and commercially funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo. Zaid is also a Director and Council member of the Advertising Standards Authority, a Board Trustee of WaterAid and a Board member of Creative Diversity Network, the organisation which enables the UK broadcast industry to measure and improve diversity & inclusion.
He was previously the Chief Brand & Marketing Officer of BT plc, where he led the BT, EE, Plusnet & Openreach brands. Zaid was educated at Oxford University, where he read Philosophy, Politics & Economics, and has also completed the Financial Times Non-Executive Director Diploma. He spent 20 years at Procter & Gamble, in marketing & commercial roles, including as Managing Director of the Health & Beauty division for the UK & Ireland. Following that, he was Chief Marketing Officer of HouseTrip, a digital start-up which was bought by TripAdvisor. He is committed to diversity and inclusion.
Sharry Cramond, Marketing Director, M&S Food
Sharry joined M&S nearly four years ago and is a highly experienced retail & digital marketer. She joined M&S after spending three years in the US as Chief Marketing Officer at Southeastern Grocers, America’s fifth biggest grocery chain.
Sharry has also previously held senior Marketing roles at Tesco in the UK andshe spent four years at Coles in Australia.
Mark Evans, Managing Director, Marketing and Digital, Direct Line Group
Mark is an Executive level marketer and Non-Executive director with several side-hustles.
At Direct Line Group he is Managing Director for Marketing & Digital with responsibility for brand, communications, CRM, insight, digital and data across the brand portfolio. He is also Exec sponsor for the BAME element of DLG’s D&I activity, and sits on the Board of DLG Legal Services.
Prior to Direct Line Group Mark worked at HSBC, 118118 and Mars in a range of marketing and commercial roles.
Mark also serves as Non-Executive Director of Learnetal, an Ed Tech business, Chairman of the School of Marketing, Chairman of the Advertising Association Front Foot, and co-host of the "Oh The Places We'll Go" web show. He also founded the Sprintathon in 2016 which seeks to #beatcancerfaster and has raised over £500k to date for Stand Up To Cancer.
Mark is a Fellow of the Marketing Society and of the Marketing Academy and has been recognised externally as the Financial Services Forum Marketer of the Year in 2015, the Marketing Society Leader of the Year in 018, and within Campaign's Power 100 Hall of Fame.
Vicki Maguire, CCO, Havas
Vicki Maguire is a rare breed – a world-class creative, a woman leading the charge and a force for modernising our industry.
From her disastrous career in fashion, sacked by the likes of French Connection and Vivienne Westwood, she discovered a love for copy when Paul Smith told her to stop trying to draw and write her ideas down instead. She’s worked on campaigns for some of the best agencies in the world – including Grey, Widen + Kennedy, Mojo and Amsterdam International.
She was appointed Havas London’s first female Chief Creative Officer in January 2020 – just eight weeks before the global pandemic hit. Despite that, she helped steer the agency to its best-ever year creatively – winning its first-ever Cannes Gold Lion for the Black Plaque Project – led one of the most successful new business drives in its history, culminating in Havas being awarded the hotly-contested Asda account in May 2021, produced work that built fame and commercial resilience for clients, and drove culture which engaged and helped consumers and communities.
She was named Creative Person of the Year 2020 by Campaign Magazine, which cited the agency’s ‘creative renaissance’, as well as a Female Frontiers honouree for her ground-breaking achievements in advertising. She was also named on the IPA’s inaugural iList – recognising the industry’s 30 most outstanding diversity and inclusivity game-changers.
In 2021, Vicki claimed one of the highest-profile gigs in the industry: Cannes Lions jury President, where she presided over the Brand Experience & Activation Lions jury.
At Grey, her ‘Staying Alive’ film for the British Heart Foundation starring Vinnie Jones collected more than 45 major awards, but most importantly it's saved more than 50 lives (and counting). The Angina Monologues, also for the BHF, earned Vicki a coveted British Comedy Award. She also worked on multi-award-winning campaigns for Vodafone and M&S, as well as overseeing the creative team behind the UN’s People Seat campaign with Sir David Attenborough.
In 2016, she became the chair of the Creative Circle Awards – becoming the first woman ever to hold that position. Active within organisations such as WACL and SheSays to promote the advancement of women in advertising, she is also one of the most popular, outspoken and recognisable voices in the industry - a working class, straight-talking Leicester lass, who’s still at the top of her game in her fifties.
To find out more about the evening's topic please head here.
If you're a senior brand-side marketer and interested in attending the Oystercatcehrs Club evening, please get in touch.