Shiny's New Director Awards

Calling all ECDs and Creative Directors.

Like Comment

Oystercatchers are happy to be supporting the Shiny New Directors Awards - an Awards initiative for up-and-coming directors that gives them a platform to showcase their work. And we're calling all ECDs and Creative Directors!

Why get involved?

Shiny is a not-for-profit company who recognise the difficulty for talented directors who don't have contacts to create a career for themselves. 'The system' makes it harder to get started for BIPOC, women, directors with disabilities, directors outside the middle classes or outside major cities - anyone under-represented in the commercial production industry.

“...Shiny are providing an early point-of-entry awards for new directors at the beginning of their industry journey. By regularly showcasing newly signed director talent to the world’s leading ad agencies, and new freelance directors to record labels and branded content commissioners, we aim to provide a valuable and practical service to all involved. Our research showed production companies & directors want affordable awards with clear benefits, and Shiny meets that need. We’re so delighted that Oystercatchers, who work with so many leaders, are supporting us in that aim…” said Caroline Bottomley, founder & MD of Shiny.

How much time will be needed?

It would entail a very small-time commitment of approximately one hour on 31st March: four judges will watch nine videos during an online screening of either branded content, music video or ultra-short documentaries. Judges will then take ten minutes with each other judges to discuss and choose up to three winners. No previewing is necessary.

If your agency creatives are able to take part, it would be an immense boost for new directors and for Shiny, who are committed to helping those skilled individuals who are under-represented in the commercial production industry for reasons such as class or disability.

Shiny’s New Director Awards now run at the end of each month, and will alternate throughout 2021 between awards for newly signed directors and freelance directors.

The first New Director Awards of 2021 will be taking place on Wednesday 27th January, for new director signings to production companies.

If you are interested in joining Shiny's judging panel for 2021 or just want to find out more, please get in touch with Emma Cartwright.

More details can be found at


Oystercatchers accelerate commercial growth & ROI for all our clients through world class marketing transformation, leading- edge agency models and selection of world-class agency partners.