Serpico by Croud: Are you in, or out? In-housing in 2020 and beyond.

Join us on 22nd October at 3 pm BST (10 am EDT) for a virtual panel discussion on the future of in-housing

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With COVID-19 accelerating many brands' in-housing plans, Croud's in-housing division, Serpico by Croud, surveyed 210 CMOs in the UK and US to find out more.

Join us for a lively panel discussion featuring Co-founder of Serpico by Croud, Ben Knight, Non-executive Chairman of Croud, Jerry Buhlmann, Managing Partner at Oystercatchers, Jude Bridge and Moderator Branwell Johnson, Director of Content at Propeller. Our panellists will explore the future of in-housing, including these key themes:

  • 44% of CMOs plan to in-house more as a result of the pandemic; we’ll explore the driving forces behind this trend.

  • Financial, cultural and talent challenges are the top-cited barriers to in-housing; our panellists will discuss how to overcome these. 

  • Ecommerce and social came out on top as the most popular areas to in-house; we’ll explore how brands can go about navigating their in-housing journey.

Register online here to join us.

About Serpico by Croud

Serpico by Croud empowers in-house teams to deliver world-class digital marketing, giving you direct access to the technology and global expertise of Croud, an award-winning digital agency.

Born out of the Croud team’s nine years of agency experience, Serpico gives marketers direct access to Croud’s sophisticated tools, technology, and a global network of 2,500+ on-demand digital experts. This, combined with the deep understanding and market knowledge of our expert in-housing consultants, offers marketers the flexibility and control they need to successfully de-risk their in-housing journey.

Serpico is a standalone division of Croud Inc Ltd, with a dedicated team and single-minded focus on delivering world-class in-housing.


Croud is a global digital marketing agency, powered by the best talent, custom-built tech and the world's first crowd-sourced network of digital experts.

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