Royal Navy launch new Engineers recruitment campaign by Engine Creative

The Royal Navy has launched a new recruitment campaign, targeting the next generation of Royal Navy Engineers, created by Engine Creative.

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The campaign called ‘Circles’ will run across VoD, online and social media and focuses on the mechanics of everyday objects to show that if you have a curiosity for how things work, you have the potential to be a Royal Navy Engineer.

The campaign film opens with the question: “Like knowing what makes the world go round? You could make it as a Royal Navy Engineer.”

The visually striking film features a sequence of circular objects that build from everyday items, such as a toy train track and a bicycle chainset, up to the high-tech machines that Royal Navy Engineers work with. Ultimately, channelling the truth behind the campaign, that ‘you may already have what it takes to be a Royal Navy Engineer – you just don’t know it yet.’

The UK campaign launches on Monday, July 12th and will run for three months across YouTube, Facebook, Snapchat and Twitter.

Paul Colley, Head of Marketing, Recruitment & Attraction at Royal Navy, said: “Circles, is a very different creative approach to the key task of capturing young people’s imagination, that they ‘might’ have what it takes to be a Royal Navy technician`. As part of the Engineering branch within the Royal Navy, there are multiple opportunities to develop skills and work all over the world. Engine rose to the challenge of looking at this opportunity through a different lens.”

Billy Faithfull, Chief Creative Officer, Engine Creative, explains: “The Royal Navy specialise in turning curious minds into incredible careers, doing unbelievable things. Every tech-obsessed, gaming-crazed, bolt-nut would be mad to ignore the Royal Navy as a pathway to a richer life. Circles play into the codes of a new generation of tech and engineering culture, at the pace and energy they are used to consuming media in. A whole lot of fun in a very short time.”

CREDITS

Chief Creative Officer

Billy Faithfull

Creative Director

Orlando Warner

Creatives

Jonny Porthouse, Andy Lee

Creatives

Pete Ioulianou, Ollie Agius

Account Management

Ed Norrington, Chris Moger, Harriet Lewis

Executive Producer

Bradley Woodus

Producer

Georgina Moxey

Assistant Producer

Henry Davies

Director/ Production Co 

Chris Boyle, Private Island

Executive Producer

Helen Power

Producer

Eleri Evans

Production Manager

Alice Haynes

DoP

Matthew Fox

1st AD

Paul McCann

2nd Unit Cam

Dan Lowe

Production Designer

Georgia Shelton

Wardrobe

Taff Williamson

Hair & Makeup

Jess Summer

Casting Director

Belinda Norcliffe

Offline Edit

Private Island

VFX

Private Island

Grade

Denyn Cooper

Sound

Wave Studios

Sound Engineer

Dugal Macdiarmid

Audio Producer

Ornela Peka

Music Supervision

Jacob Wheeler, Tessa Harris

Media planning/buying

Wavemaker / Manning Gottlieb OMD

 

Engine

Engine is a Future company. We see the world as divided into those who are disrupting and those who are being disrupted. In the connected age technology is changing the relationship between brands and consumers; the ubiquity of mobile devices, always on connectivity, and direct access to brands and their products, services, and support has redefined what we expect and how we want to engage with them. So we’ve built a company to help both sides of the divide. We are a full stack consultancy, technology, insight, data, brand and experience, and advertising and communications company.