Retiring the Stereotypical Retirement

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Retirement’s in a state of rapid change. L&G has responded to this by making retirement simpler; launching a range of products & tools to help people take control. To celebrate this, we created a bold campaign which quite literally shatters the stereotypes of retirement. 

BBD Perfect Storm

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.

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