Just relax – Abbot Ale, the UK premium cask ale brand, has a new look and a new advertising campaign, created by independent creative agency isobel. The campaign, which features the Abbot, positions Abbot Ale as a beer to savour and spend time enjoying.

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Relax with an Abbot

It includes the campaign line, Relax with an Abbot, which is brought to life through relaxing moments, such as fishing, gardening, reading the papers, or lying in a hammock.

All perfect moments to savour, with an Abbott.

The work will run in press, social, digital and trade media.

Creative agency isobel worked with illustrator Paul Thurlby, drawing inspiration from the new look and feel of the Abbot Ale brand.


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