Relate - Let's Talk the Joy of Sex

Working with Relate and the brilliant Rankin, we wanted to help shine a spotlight on the unseen intimacy in our later years, and create a new visual language that celebrates the joy of intimacy and sex in later life.

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It’s a subject many perhaps flinch from or don’t often talk about and there is a notion that older people shouldn’t, couldn’t and wouldn’t want to have sex and intimacy in later life. It has seemingly become a taboo subject, but why? The upsides are immeasurable for our mental health and happiness and physical wellbeing.

Making stunning and cheeky work like this is the best way to start a conversation amongst society as a whole and to encourage people to talk to their partner, friends, doctor or to Relate.

The work is a powerful and collaborative testament to the incredible range of talent we have at Ogilvy.

Within a day of the launch, our work and our positive message is already all over the national and trade press, including The Guardian,  The Telegraph, The Times, Campaign and The Drum.


Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).