Pura - New Launch!

We have helped to launch, Pura, the new, family-run start-up brand aiming to shake-up baby care by making eco-friendly parenting easy and affordable.

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Pura is a brand-new, UK based, family-run company on a mission: to democratise eco-friendly baby products for all. Pura wasn't born in a boardroom, but in a home in Cheshire, in the North West of England, where founders Guy and Abi Fennell created their vision to shake up the baby care market, challenge the current market leaders, and make eco affordable for all.

The brand launched on Sunday, June 21st, with a series of assets to celebrate Father's Day, including the brand's ambassador, choreographer and TV presenter Ashley Banjo, reading the Pura created book 'Lily and the Wipe monster' on Dadsnet and Pura's IGTV.

The brand believes that being eco-friendly is no longer a luxury; it's a necessity. Pura ran multiple pitches and brought on board several specialist agencies last year to help deliver their ambition to reassure parents that with Pura they are making the best choice for their babies, the planet, and their pocket.

The first problem that Pura is working to address is the one posed by traditional wipes and disposable nappies. A massive 90% of the wipes currently sold in the UK contain plastic - meaning they can last over 100 years in landfill. And yet the vast majority of consumers are not aware that the wipes they are using contain plastic. Baby wipes were also cited as one of the key contributors to the infamous London fatberg of 2017, where a mass weighing the same as 11 double-decker buses blocked a part of London's sewage network.

Enter Pura.

Pura baby wipes are 100% plastic-free, 100% biodegradable, 100% compostable and are made from biodegradable plant fibres.

FCB Inferno

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. 

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients.

We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination.

We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.