Prosumer Report: Beyond COVID-19 (Part 2)

THE SECOND EDITION OF LATEST PROSUMER STUDY AIMS TO UNDERSTAND HOW THE PANDEMIC HAS SHIFTED CONSUMER ATTITUDES AND WHAT CAN BE SEEN AS THE TIPPING POINT FOR MANY COUNTRIES.

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As the initial wave of COVID-19 surged and spread across the globe, the Prosumer team fielded an impromptu study to understand the impact of the pandemic on consumer attitudes and behaviors. We released the resultant report—“Beyond COVID-19”—in tandem with 2020’s first Prosumer Report, “ReACT.” 

In October, many of those who had returned to their offices found themselves back working from home, living their lives in lockdown and quarantine once more. Consequently, the team chose to run a second edition of Prosumer COVID-19—returning to the same seven markets—to understand what can be seen as the tipping point for many countries around this pandemic, with 79% of Prosumers worldwide understanding that “we need to get used to living in an age of pandemics.”

>> Download full report here

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Havas CX helia is the London customer engagement agency, of Havas CX, based in London’s King's Cross as part of the Havas Village - combining data, technology, strategy and creativity to deliver meaningful engagement between brands and people, across the entire length of the customer journey. Havas CX is Havas’ international network has 22 agencies in 18 countries dedicated to delivering meaningful experiences across the entire customer journey. Organised under a common structure, governance, methodology and mission, we have more than 1,200 CX specialists globally and combine the power of rich insights, user-centric technology and experience-led design to transform business performance for our clients and partners. At Havas we are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow.