Prosumer Report: Beyond COVID-19
SPARKED BY THE PANDEMIC, OUR PROSUMER TEAM FIELDED A SEPARATE STUDY TO DETERMINE THE WAYS IN WHICH COVID-19 HAS IMPACTED THE MINDSETS OF CONSUMERS.
Earlier this year, as Havas’ Prosumer team worked on its latest study “ReACT”, the world was hit by the pandemic. In our lifetimes, global citizens have never been more connected by an experience. Anticipating the impact, the pandemic would have on the industry, the team began to field an additional report “Beyond COVID-19”, to analyze how the crisis would impact people’s desire for change and alter the mindsets of consumers. Leveraging itself off “ReACT”, the additional study surveyed participants in seven countries and found that the crisis has only heightened and accelerated people’s desire for radical action when it comes to meaningful change.
>> Watch the report webinar here