PromoVeritas - Cadbury White Crème Egg on Pack

In 2018, Mondelēz UK and Ireland created special white chocolate eggs that sent the public and press ‘Madbury’ searching for them.

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We placed golden tickets inside the wrapping of each white egg and secretly hid them across multiple retailers throughout the UK and Ireland as part of their annual Easter egg hunt.

Each lucky winner who found a golden ticket rang our dedicated Easter egg hotline that we had set up, and then we delivered their cash prizes directly.

Cadbury’s White Crème Egg promotion attracted huge attention and popularity

This campaign was so successful it was repeated in 2019 and 2020 and as a Golden Egg version in 2021 for Cadbury’s Creme Egg ‘Goobilee’.

Check out the full case study here:

Alliance of Independent Agencies

The Alliance is the UK’s trade body that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.